Idalabs - Digitise your craft!
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Software is our craft!

A wooden and moss cloud with a cordless screwdriver carved in the middle.
Here is how you can
reach us:

Phone:
+49 431 259 4021 0

Email:
info@idalabs.de

Greetings from the Baltic Sea. We’re the IDALABS team, helping trades businesses become future-ready with digital tools.

At IDALABS, you’ll find the right software solution and a partner who guides you through digitisation from start to finish, flexible, practical, and on equal footing. Our ERP system, IDA, streamlines your entire value chain across the trades and production, so you can get more done and enjoy the day-to-day work.

2017

founded

50+

digital experts

3.572

active IDA users

1.336.557

lines of code written

18.537

projects created in IDA

31.488

liters of MioMio Ginger Mate since founding

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Let's talk about moving your business forward.

Our digital advisers are here to help. Email us or give us a call, and we’ll help you find the right digital tools for you and your team.

chenoa.wanschura@idalabs.de

Where we come from: The IDALABS founders

IDALABS founders Alexander Westen and Tobias Guertler stand in front of large windows in the Kiel IDALABS office and laugh at the camera. Alexander wears a shaved head, short beard, and a black T-shirt. Tobias wears short, salt-and-pepper hair, a trimmed beard, and a blue turtleneck.

In 2014, our founder Tobias Guertler wrote the first version of inventory management software, initially as a hobby and out of enthusiasm for digital tools. With more than 20 years of experience in IT and logistics, he could see that many trade businesses in construction were struggling with complex, error prone processes. A smart, simple digital solution was needed.

In 2017, Tobias’ idea became IDALABS GmbH, founded alongside software developer Alexander Westen. What started as a tool for inventory management evolved, in close collaboration with trade businesses, into IDA, a comprehensive ERP system (Enterprise Resource Planning) that supports workflows across the trades and production. Today, a team of more than 30 digital professionals drives digitisation in the trades with expertise and passion.

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Customer focused
You are at the centre of everything we do. We advise you transparently, support your digitisation project personally, and build IDA around the needs of your industry.
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Founder led
Our founders lead IDALABS with heart and foresight. Clear structures, quick decisions, and a culture built on teamwork keep us moving.
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Independent
We are independent, and accountable to our customers. Without external shareholders, we focus on what matters, the best solutions for your business and your success.
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Future ready
With IDA, you are ready for what comes next. Regular updates, smart integrations, and modern technology help you stay flexible and confident as your industry changes.
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Trade and software expertise
Our specialists understand both software and the trades. With deep technical expertise, years of experience, and a clear focus on outcomes, we deliver successful digitisation projects.
IDALABS founder Tobias Guertler smiles at the camera. He has short, salt-and-pepper hair, a trimmed beard, and a blue turtleneck.

Tobias Guertler

Founder and Managing Director

Tobias Guertler founded IDALABS in 2017 and brings more than 25 years’ experience in IT. Before IDA, he ran an IT company and helped digitise global business processes as a process manager in the logistics sector. At IDALABS, Tobias leads sales, customer support, and strategic development.“I get passionate about eliminating wasteful processes, chaotic paperwork, and the same data captured ten times across different tools. That should not be normal for any business. With IDA, I want to bring enterprise level process discipline to the trades. That only works with a solution that connects everything, end to end, in one system.”
Portrait of IDALABS founder Alexander Westen. He wears a shaved head, a short beard, and a black T-shirt.

Alexander Westen

Managing Director

Alexander Westen has been Managing Director at IDALABS since 2018. With a Bachelor’s degree in Business Informatics and a Master’s in IT Management, he brings deep technical expertise. Before IDALABS, he led an international development team at a Canadian consulting firm. Today he ensures our technology runs smoothly, from architecture through to software quality.“Technical innovation is never the goal in itself for me, it has to make life easier for the trades. We improve IDA not because we love technology, but because we want to deliver the greatest benefit for our customers. That is how an evolving ecosystem emerges, rather than rigid software. With sustainable, maintainable software architecture, we help teams work more efficiently every day.”

Who we are: Your contacts at IDALABS

Our IDA team is happy to help. Feel free to use our contact form to get in touch. We will make sure your request reaches the right person.


Go to contact form

Sales

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Chenoa Wanschura

International Sales

chenoa.wanschura@idalabs.de
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Peter Prinz

Sales Germany/ DACH region

peter.prinz@idalabs.de+49 (0) 173 259 2933
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Sudenur Simsek

Partner management

sudenur.simsek@idalabs.de

Project management

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Björn Fiedler

Projektmanagement

Gesa Krause looks friendly at the camera. She has shoulder-length dark blond hair and wears a black shirt

Gesa S. Krause

Projektmanagement

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Joshua Winkelmann

Key Account Management

Service

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Christian S. Duus

Service

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Daniela Roscher

Service

Electra Kausch looks attentively at the camera. She has long brown hair and wears an off-the-shoulder black sweater.

Electra Kausch

Service

Giovanni A. Paar smiles at the camera. He wears black glasses, a dark blue shirt, and has short brown hair.

Giovanni A. Paar

Service Team Lead

Johanna Reihs looks friendly at the camera. She has shoulder-length blond hair and wears a black shirt.

Johanna Reihs

Service

Patrycja Kupic smiles at the camera. She has dark blond curls and wears a black turtleneck sweater.

Patrycja M. Kupic

Service

Sarah Guertler stands in front of a window facade and smiles at the camera. She has brown hair tied in a ponytail and wears a black turtleneck sweater.

Sarah Gürtler

Service

Svenja Cichon stands in front of a window facade in an office. She wears her hair up with bangs and a black shirt.

Svenja C. Cichon

Service

Alexander Westen, Managing Director at IDALABS, sitting at a desk and working on a computer. In the background, the IDA office can be seen with other team members at their workstations.

Apply now!

Want to help trade and manufacturing businesses cut paperwork and run smoother day to day operations? At IDALABS, we build IDA, an ERP system designed around real workflows.

We are looking for people in software engineering, sales, and marketing who enjoy solving practical problems with a team that moves fast and cares about quality. You can expect meaningful projects, room to grow, and a culture that values initiative and clear thinking.

No role that fits right now? Send us a speculative application, we would still like to hear from you.

View open roles

We support construction trades and their suppliers on their digital journey.

Agile Teams
Our teams work in small, self organised groups with clear ownership. Short feedback loops and direct communication help us move quickly, and stay focused on what delivers real value.
Continuous improvement
We believe progress comes from small, consistent improvements. Through regular releases and constant alignment with the needs of the construction trades, IDA keeps evolving. **Our motto: No day without improvement**.
Focused delivery
We implement new ideas quickly, test innovative solutions hands on, and explore new technologies with purpose, always with a clear focus on priorities and the bigger picture.
Use it ourselves, and recommend it
We only recommend what truly convinces us. That’s why the whole IDALABS team uses IDA every day as a working tool. It helps us spot friction early and keep the software reliable, for us and for you.

What we like ♥

A cloud made of wood and moss. In the center, a cordless screwdriver is carved out.
On a gray pinboard, many white cards are pinned. They are grouped into three sections labeled “to do”, “active”, and “done”.
An IDALABS employee sits on a mountain summit looking down into a green, forested valley. He wears a black cap and a hiking backpack. Snow‑covered peaks are visible in the background.
Colorful snippets of source code appear on a black background.
Eleven men and women stand in front of a lit screen, including IDALABS founders Alexander Westen and Tobias Gürtler. They proudly hold their trophies for the “Best of Digitales S.H.” award.
An IDALABS employee pins a small flag to a map of Germany. The flags mark the locations of our customers.
Lennart Leopold sits at a desk wearing a headset during a customer support call.
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A young man and woman work together at a standing desk, smiling at a computer screen. A red IDALABS banner is visible in the background.
Several pairs of shoes stand in an office wardrobe. An employee is switching from street shoes into IDALABS branded slides.
Three young men sit in a lounge corner of the IDALABS office and chat. One holds a coffee cup, with a black laptop on the table between them.
A young woman and two young men sit at a table and work together on a laptop. They wear casual clothes and have drinks in front of them.
Seven men and women stand with IDALABS founder Tobias Gürtler in front of banners reading “Digital Challenge”. They smile and give thumbs up.
A young man is seen from behind editing code on a computer screen. In the background, other IDALABS employees are working and a red IDALABS banner is visible.
IDALABS logo